Re: 2018 Holiday Campaign

Hi Frederick,
 
Thank you for this information.  We have decided to go with your original
suggestion.  I've attached a copy of the ad we are running in other papers,
let me know if you need any of the graphics for the new design.
 
Thank you,
Ben Shaner
Secretary
RIT Model Railroad Club
 
On Wed, Oct 17, 2018 at 2:33 PM Mcallister, Frederick <
FMcalliste@localiq.com> wrote:
 
> Good Morning Ben,
>
>
>
> Hi Ben,
>
>
>
> I attached last year’s ad to the email to give you a look at what you did.
> I also attached another file that shows the difference between the ad you
> had last year to the ad size I am recommending this year. Remember I chose
> this smaller ad size to give you more print frequency, giving you 12
> appearances vs the 6 from last year. The ad would be half the height but in
> twice as many papers! I cannot say with certainty you will be placed  near
> an article but I can request you be near an article.
>
>
>
> The same campaign with the size you ran last year was *$2,500. *Let me
> know what direction you would like me to go for your ads!
>
>
>
> *From:* Benjamin Shaner (RIT Student) <bds6203@rit.edu>
> *Sent:* Tuesday, October 16, 2018 9:50 PM
> *To:* Mcallister, Frederick <FMcalliste@localiq.com>
> *Subject:* Re: 2018 Holiday Campaign
>
>
>
> Hi Frederick,
>
>
>
> We had a few questions about the print ads for this year.
>
>
>
> How will the size of our ads compare with others?  Larger, smaller, about
> the same size?
>
>
>
> Do you know what content our ads would be placed with, would it be
> something like a news article, or will it be dwarfed by other ads on the
> page?
>
>
>
> Thank you,
>
> Ben Shaner
>
>
>
> On Mon, Oct 15, 2018 at 3:27 PM Mcallister, Frederick <
> FMcalliste@localiq.com> wrote:
>
> Good afternoon Ben,
>
>
>
> Thank you for taking the time to reach back out to me, I had the
> opportunity to listen to your email. I will be calling you soon, but I
> wanted to make sure you had a view of our holiday campaign for 2018! Though
> the ads are half the size of last year’s, there are 12 instead of last
> year’s 6 and includes 140,000 digital ads instead of last year’s zero.
>
>
>
> This is the proposal broken down so you can see all the components that
> you are getting. I have your campaign spread out over four consecutive
> weeks to get you visibility in both print and digital formats. We have run
> campaigns like the one listed below with events like yours with success.
> The campaign that we talked about includes the following:
>
>
>
> ·        12 Full Color 1/24th page (3.25"x2.5”) ads in Democrat and
> Chronicle (3 per week, in the Sunday Main and the Thursday Weekend section)
>
> ·        100,000 online impressions on the DemocratandChronicle.com
> website. Each day during voting you will display more than 3,000 ads EACH
> DAY of the Campaign!
>
> ·        40,000 mobile and desktop trackable online impressions over the
> most viewed websites in the targeted area will display more than 1,000
> ads EACH DAY of the Campaign!
>
> ·        All ads also include Search Ranking Boost! Print ads are
> digitized and loaded onto our website to drive your SEO score up!
>
> ·        Dedicated design and production team
>
> ·        The total for this high impact multimedia campaign is *$1,700*
>
>
>
> Email or call me today to reserve your campaign, thank you.
>
>
>
> *Frederick Y. McAllister *
> Account Executive I
> [image: LOCALiQ]
>
> PART OF THE USA TODAY NETWORK
>
>
> Office: 833.790.0926
>
> FMcAlliste@LOCALiQ.com
> LOCALiQ.com <https://www.localiq.com/>
>
>
>
>
>
>
> --
>
> Ben Shaner
>
 
 
--  
Ben Shaner