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Individual First Presentation
My name is Fiona and I’m 17 years old. I’m from Prishtina. I went to Gascoigne Nursery and reception and then to Ripple Primary School. I completed four years at Eastbury Secondary School and had plans on applying at Westminister Sixthform. I began working as a professional performer at the age of 5 and continued to do so up until I turned 14. I was a part of the Central London debating society taking part in debates all over the country. I have taken part in two MUN conferences in the duration of the past two years.
What defines me as a person would be my comfort zone, my safe haven, being in familiar surroundings and people I am comfortable enough with to be myself around. My main hobby would be traveling. I was raised in a family where traveling is tradition, meaning you visit any place you can at any spare moment. Another pastime would be taking up part-time jobs, trying different things, not only does it keep me busy but it’s a way to familiarize you with the world.
My main aim in life is to someday own my own marriage counseling practice. I am full of ambition and will to try new things. I have good time-control and commitment. Life Is all about moments, learning to balance desires and define priorities.
Presentation 2 - The Interaction of Art & Advertising
Coca-Cola has captured the spirit of its time through advertising art. It has been around for a very long time and its advertising has grown and developed alongside time. In the 1940's and 50's, the Coca-cola enterprise advertised through art as in paintings by different artists at the time. Through the course of the past few decades, instead of hiring artists they hire the top designers and technology geniuses to do the advertising campaigns. There is a direct link between the art and advertising and Coke has throughout its entire history kept a standard marketing concept of painting and design.
Presentation 3 - The interplay between visual communication & persuasion in the marketplace
Dove is a brand of personal care, with a wide variety of skin care products. Their main marketing concept is female beauty. They promote confidence as the source of beauty instead of anxiety, stating that we are what believe and feel we are. That what we see in the mirror is what is radiated to the people around us. Regularly conducting surveys, Dove claim that no more than 4% of women actually feel beautiful. Hiring psychologist like Anne Cooke to help them during their advertising campaigns, they attempt to find out what it is that makes women feel feminine and sexy. If we were to take a look at the history of Dove's advertising, we would see that they are all composed of women of all sizes including fuller figured women. What make Dove stand out from the rest is their confidence in selling the imperfect, which most companies wouldn't risk. Through the visual communication of campaigning what strikes the eye and not what is "supposed" to be right. By making women feel as though they are there for them and showing them that they are not alone in their insecurities, Dove has achieved the immense rate of success that it has.
Final Presentation - Marketing & Advertising elements (Visual communication & art/design)
There has been a continuous theme of advertising and its different elements. Its elements being visual communication and art, two of the most important. I have discussed just how crucial the two are and how much of a difference they make in marketing success.