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Dove is a brand of personal care, with a wide variety of skin care products. Their main marketing concept is female beauty. They promote confidence as the source of beauty instead of anxiety, stating that we are what believe and feel we are. That what we see in the mirror is what is radiated to the people around us. Regularly conducting surveys, Dove claim that no more than 4% of women actually feel beautiful. Hiring psychologist like Anne Cooke to help them during their advertising campaigns, they attempt to find out what it is that makes women feel feminine and sexy. If we were to take a look at the history of Dove's advertising, we would see that they are all composed of women of all sizes including fuller figured women. What make Dove stand out from the rest is their confidence in selling the imperfect, which most companies wouldn't risk. Through the visual communication of campaigning what strikes the eye and not what is "supposed" to be right. By making women feel as though they are there for them and showing them that they are not alone in their insecurities, Dove has achieved the immense rate of success that it has.

Final Presentation - Marketing & Advertising elements (Visual communication & art/design)

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There has been a continuous theme of advertising and its different elements. Its elements being visual communication and art, two of the most important. I have discussed just how crucial the two are and how much of a difference they make in marketing success.