RIT's academic alert software is provided by Starfish Retention Solutions. Their name comes from a popular parable that is commonly believed to be an interpretation of a piece written by Loren Eisely entitled "The Star Thrower", which was published in his book "The Unexpected Universe" (1969) . The parable illustrates the power of helping others and making a difference one individual at a time:


A girl was walking along a beach upon which thousands of starfish had been washed up during a terrible storm. When she came to each starfish, she would pick it up, and throw it back into the ocean.  
She had been doing this for some time when a man approached her and said, “Young lady, why are you doing this? Look at this beach! You can’t save all these starfish. You can’t begin to make a difference!”
The girl bent down, picked up another starfish, and hurled it as far as she could into the ocean. Then she looked up at the man and replied, “Well, I made a difference to that one!”

In the same spirit, the company focuses on student success, and believes the campus community engaged with a student will lead to that student’s success.